Optimize Freedom - Guerrilla Marketing Review

  What is Optimize Freedom, and why have you seen this company advertised under the Guerrilla Marketing brand name? This review will explain the online marketing techniques that Optimize Freedom uses, how Guerrilla Marketing is involved, and of course, what you get for your money. In a nutshell, this company provides local internet marketing techniques and is focused on local businesses getting found online on a local level. Their method of distribution is through a consulting business opportunity.

My guess is that you're considering taking your business online and are doing some internet marketing research to see which company is going to provide the tools you need. Maybe you're looking for an internet marketing training center to learn how to drive traffic yourself, or you're looking for a company to do that for you. Either way, as an internet marketer myself, I'll show you the key ingredients that are important to have in any internet marketing strategy, either local or global. Now, why it's important to consider Optimize Freedom's approach to LOCAL internet marketing?

Well, it's important to consider if a local internet marketing strategy is going to be sufficient to reach your business goals. Step one is to ask yourself if a your business is sustained locally or if you need to reach beyond your city, state, or even country borders.

Guerrilla Marketing has been taught for many years, and it's a very reputable advertising/marketing training system. I have been in the real estate industry for over 17 years, and I know first hand that they are a solid company with quality leadership. Maybe you've them or used some of their tactics too. The question here, though, isn't how good they are, but how good is their newest addition to their marketing arsenal. So let's take a look.

Founders of Optimize Freedom: The two founders are:

Jay Conrad Levinson- Co-Founder and "Father" of Guerrilla Marketing.

Wendy Stevens- Co-Founder. Her background is in athletics, network marketing, training/mentoring.

What you get: Upon your purchase and enrollment, of $995.00, plus $59,95, plus a $49.95 monthly fee, you will become a "Certified and Licensed" Local Guerrilla Marketing Consultant. You'll also have the right to use the name Guerrilla Marketing. What's that mean for you? As an authorized consultant, you will be able to market the system and services to local business across the U.S.

What will you learn? Their program consists the following techniques:

Social Media Marketing.

Mobile Advertising: Mobile text marketing through mobile phones.

Video Email Marketing. They provide email messages/auto-responders with embedded video or links.

Video Marketing: They claim that they will "place" your video at the top of Google and other search engines. Google placement is earned by good SEO strategy.

Maps & Places: They make sure your business is registered with the search engines. This is a very simple local SEO technique that is by registering with the different search engines. Basically indexes your business.

Before I show you the steps, you should make sure you're clear on step 1.

Step 1: Know the difference between SEO and Internet marketing.

SEO: Get's you found. It's the tools, techniques, and strategies you use to get found...things like content, keyword structure and density, titles, clean links, etc.

Internet Marketing: This is the touchy-feelies that people are looking for online. SEO get's you in front of the prospective client, and internet marketing determines whether they like you and your product/offer or not.

Steps to a super powerful, ultra-targeted internet marketing campaign. You'll want to make sure your newly launched online efforts include the following, whether you go with Optimize Freedom or any other internet marketing training company. Remember, there are techniques (SEO) within each of these methods that will rank you in the search engines.

Blogs. Blogging is huge in today's internet world!

Video. Make sure you are the one in front of the camera, or at least the voice behind the presentation. Remember, marketing is an important part of the touchy-feelies.

Articles. Some have written off internet article marketing, but the fact is, they still get tons of traffic, and if you're not there, you're not going to get found!

Auto-responders. Again, be in control of the messages, personalized video, offer, etc. Your customers want to get to know you, not a system.

Social Media. When done correctly, social media can be a vital part of your success. By the way, when done correctly, all of these methods tie together to create one awesome traffic driving online campaign.

No doubt, Optimize Freedom is going to get it's share of the internet marketing business pie, especially with their leadership and ability to market under the Guerrilla Marketing brand name. Just do your homework and make sure you're happy with all the ins and outs of any company you choose. I hope this internet marketing information helps.

As the internet continues to change the way we do business, Entrepreneurs, Business Owners, and Individuals are finding massive success through the new opportunities being presented online. Learn more about how a solid internet marketing campaign can take your business to the next level with the same low cost online marketing training platform that I use...no experience necessary to learn, that's why we call it learning

You must have heard about "guerrilla warfare"! If not then let me explain it to you. "Guerrilla warfare" is when a small band of soldiers adopt unusual tactics to defeat a large group of enemies. In the events industry, guerrilla marketing means implementing selective unconventional advertising strategies to increase sales.

Many event organizers are applying guerrilla marketing techniques to enhance event attendance and generate high revenues. This type of a marketing strategy comes at a cost-effective rate, so you don't really spend much in the implementation phase. Through the usage of graffiti, sticker bombing, flash mobs, etc. you can attract a large section of people to your events and activities, resulting in higher enrollment numbers.

Let's figure out the various forms of guerrilla marketing plans for your events.

Graffiti

Graffiti has immediate eye-catching appeal. You can create colorful, attractive graffiti, graphics, and murals and place them across select locations throughout the city to bombard your target audience. Reverse graffiti is also becoming increasingly popular as a means of advertising. It means cleaning a dirty surface to produce something highly interesting and unusual. For example, you can clean the windscreen of an unwashed car to write down "Wash Me". Domino's have used a lot of reverse graffiti in an effort to set up a sustainable advertising campaign. They used water, carbon offsetting, etc. to create images as part of their guerrilla marketing campaign strategy.

Sticker Bombing

It is also known as sticker tagging and is used by event marketers to display their company logo or upcoming event details using stickers. You can embark on an extensive sticker bombing campaign by gluing stickers on lamp posts on busy streets, in the parks, on the walls of shopping malls, on near a movie theater, etc. You can add an electronic scan panel on the stickers (having your organization's URL) so that passers-by can connect with you via their cell phones or Smartphone.

Flash Mobs

Flash mobs have gained tremendous popularity not only in USA, but around the world. You can easily organize a flash mob to promote your latest fundraising campaign by hiring some performers who will start dancing to the tunes of say "Friends" by Beatles. You will see how quickly you literally grab the attention of passers-by who stand for a minute or two to see what's happening. You may see many of them starting to dance, eventually turning the five-minute dance into an hour long road-block party. You must put on a banner next to the performers for the people to know the reason for this brief performance.

Giveaways

An easy way to generate interest in your events and campaigns is by giving away freebies for example, a cool badge or a friendship band https://lemonlaunch.com/. This exercise of giving gifts to potential customers can create some immediate visibility. For online events, you can provide a free CD containing you past events videos, etc.